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CREATE AND PROMOTE YOUR OWN SUCCESSFUL EZINE
When you have your own ezine you:
- establish yourself as an expert.
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- boost sales – without actually selling.
- build strong reader and customer loyalty.
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Articles
The Secret To Successful Article
Promotion
© 2003 Karon Thackston
I wish I could count how many times I’ve been
asked the question, “Why aren’t my articles
pulling?” You created what you see as a masterpiece,
but the response just wasn’t what you expected.
Never fear! There are some common – but easily
overcome – mistakes that many writers make. Let’s
look at these problems, and their solutions.
Catch Their Attention
Do you know that most publishers receive dozens and
dozens of articles every single day? How do most of
them choose one or two from the pile? They start with
the title. Almost every publisher I’ve talked
with says they skim down the list of submissions looking
for a title that grabs their attention. If your article
doesn’t stand out in the crowd, you’ll most
likely be overlooked.
Stay Within the Boundaries
Ezine publishers and Web masters have a limited amount
of space to dedicate to articles. This is why they look
for pieces that are (generally) between 500 –
750 words long. Those articles that far exceed 750 words
are likely to be rejected. It could be that your article
makes some excellent points, but if you’ve gone
into the 850-1000 word range, chances are you’ll
never get any “ink.”
Stay Focused
Many articles simply try to cover too much. They start
with a title about creating a killer Web site, move
onto how PhotoShop uses layers to build graphics and
end up with an inside look at hosting. Pick one, specific
topic and stick to it.
Be Fresh
There are certain subjects that have just been “done
to death.” Here is a sampling: How To Drive Free
Traffic To Your Web Site, What To Look For In A Web
Host, The Top 10 Web Design Mistakes. Be original. If
you must write on one of these topics that you see almost
everywhere, take a new approach.
Singularity
Write to one person. In order to make a connection
with the reader, you have to be personal. If you were
talking to someone on the telephone, you wouldn’t
likely say, “Everyone, listen to what I’m
going to tell you.” You would use the words “you,”
“your,” “we,” etc. The one sentence
that makes me cringe is “For all of you reading
this article…”
Submit To LOTS Of Publishers
Just because one publisher or Web master didn’t
accept your article is no reason to abandon ship. Not
everyone has the same needs. Not everyone will use your
article right away. It takes time a patience to succeed
with article promotions.
Above all, don’t give up! It takes time for others
to get used to seeing your name before a level of trust
is built. Before you know it, your name and insights
will be highlighted in some of the top ezines on the
‘Net!
Make your articles work harder with your own ezine.
Karon’s latest e-book gives you over 70 free places
to promote your ezine and shows you how to create a
newsletter that brings you more business. Article promotion
is covered, too! Discover how to create & promote
your own successful ezine today. THREE FREE BONUSES!
[insert your affiliate link here]
Is Your Ezine A Wealth of Information
or A Sales Trap?
by Karon Thackston © 2003
Ask successful ezine publishers what draws subscribers
to their ezines, and you’ll be told one very important
thing. Content, content, content. However, many would-be
ezine publishers focus more on selling than they do
on valuable information. They turn their attention toward
making money instead of building relationships. If you
follow suit, that practice will surely be the death
of your ezine, my friend.
“What? Ezines are supposed to be this wonderful marketing
tool. They are supposed to help me get more sales. What
do you mean that selling will be the death of my ezine?”
Exactly what I said. Think of it this way. When you
subscribe to a paper magazine, what are you paying your
hard-earned money for? You don’t want to get a copy
of “Forbes” or “Glamour” only to find 90% ads and only
one article in the entire issue, do you? Certainly not!
Neither do your ezine subscribers… even if your ‘zine
is free.
They subscribed to your ezine because they believed
they would get a wealth of information. Instead, they’re
likely to feel they’ve fallen into a sales trap.
Don’t get me wrong. Ezines are a wonderful sales tool.
They can help to build your business. They do bring
in more clients. But they only do this if presented
in a professional manner that shows you care about providing
a quality publication, and not just promoting products
or services that will make you money.
Trust is a big part of ezine success. Your subscribers
trust you to provide content that will help them in
some way. If you choose not to, they will most likely
unsubscribe. If you choose to give them what they want
however, you can get set to reap the rewards.
Take the time to find out the concerns, needs, and
wants of your subscribers. Then offer them solutions
through your content. You can do this through articles
you write yourself, or by researching articles written
by others. Make the content prevalent… don’t make your
readers have to dig to find it.
Once you have your content in place then turn your
focus to advertising. Many ezines I’ve seen are simply
overloaded with ads. You must read through five or six
ads before you ever get to any real information. That’s
way too much! Yes, for your advertiser’s benefit, you’ll
want to have the ad placed above the articles. That’s
understandable. But only place one ad in each spot…
not three or four. Again… put your subscribers’ needs
first.
When you make every effort to produce a publication
that readers will value, you will increase your chances
of getting referral subscriptions, building trust, creating
valuable relationships, making more sales, and boosting
your own credibility. Then, and only then, will your
sales come rolling in.
Want to learn exactly how to create a quality ezine
and how to build your subscriber base? You can! Go step-by-step
through the process and get over 70 free places to promote
your ezine. Get three FREE bonuses with your purchase,
too! Get all the details today at [insert your affiliate
link here.]
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